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Our Collections

Founded in 1998 by Oren and Isaac Abraham, the idea behind was simple: create a personalized environment where custom can find the world's most beautiful jewelry & diamond engagement rings at an extraordinary value. While the idea of selling diamonds & fine jewelry over the internet seemed impossible back in 1998, has succeeded in overcoming this daunting task.

"The best deal ever!" --Aaron A.


Our commitment to grow as a business is directly related to our commitment to service. What can we do to make your experience incredible? Well how about providing you with a personal service attendant who will handle your order with the care and attention you deserve. Communication is a vital component to success and we take pride in getting to know ALL our customers. Expect to hear from us via telephone and email with updates on your order as well personalized wish lists for your spouse! As a family business we understand what personal attention means and we look forward to welcoming you to the family. Feel free to contact us at convenience at

"Excellent quality & service I trust" --Melanie B.



The Internet has created an environment where with proper sourcing, you can save tremendously. Our low overhead and constant networking, guarantee that you will be getting the best possible value for your money. In addition, our optional free membership provides you with even more incredible savings and benefits. From the most precious gemstones & diamonds to the widest selection of fine jewelry, why not get the best deal possible and in the process build a long-lasting relationship with a company that really cares and treats you as such!


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